On January 28-29, 2012, Andrei Yurkevich, President and CTO at Altoros, participated in Minsk Start-up Weekend 9 as a speaker and a potential investor. The event is organized to help the young talents kindle their stars on the sky of a mobile IT market and bring their ideas to reality. Andrei Yurkevich, as an expert in strategic planning, marketing, and efficient staff managing, gave a master class to start-up owners, geeks and enthusiasts dreaming of setting up their development business. In his presentation “Dealing with international customers: Tips for start-ups” Andrei recollected multinational experience of the company and provided a deep insight into the core issues that should be taken into consideration.
He started with explaining why it is so important to analyze the statistical indicators and how to interpret them to get the information that can be useful in planning the position in the market. Then he provided a brief summary on every region Altoros has operated in and stated the key issues the company faced. He emphasized that one of the main challenges for the beginners are the time difference and language barriers. He shared some useful strategies Altoros uses to provide comfortable communication with a customer at any time of the day and advised to pay more attention to scheduling, which helps to adjust to the working hours of the customer.
After the session the room turned into a hot arena where the prospective businessmen took an opportunity to ask Andrei for a professional advice. They were interested in practical steps for entering the market, wanted to evaluate their chances with regard to the current situation in the field, and finally offered to continue discussion with a cup of coffee.
