Cloud Tools: Real-Time Business Analytics with Mixpanel

by Sergey Bushik and Katherine VasilegaJuly 8, 2010

This blog post focuses on Mixpanel—a real-time analytics service for tracking user behavior on your websites or applications.

Table of Contents

Mixpanel pros, challenges, and recommended use

Mixpanel is a real-time analytics service that offers visitor retention analysis, event tracking, and custom funnel/action analytics.

Pros

Mixpanel features lots of helpful things that may be an advantage for cloud developers who wish to analyze user behavior and interaction with their web services. Particularly, Mixpanel analyzes data in real time (with the stats being updated immediately), it is also platform-independent, etc.

Cons

However, studying some real-world scenarios featuring Mixpanel, we’ve met reports of challenges that a company may face when starting its implementation.

Recommended use

Mixpanel can help web-based companies to learn about the users’ most preferable features or test how they interact with different changes in content, functionality, and design.

Sergey Bushik is an accomplished software engineer with 12+ years of experience in designing and building secure, scalable, and highly performant solutions. He has vast experience in creating multi-tier and multi-layered applications. In addition, Sergey can boast of a solid background in web development. He is a Sun Certified Enterprise Architect, a frequent speaker and participant of international conferences dedicated to big data, as well as an author of several NoSQL\NewSQL benchmarks.